Vectorization & Conceptual Logos

What’s the role of a logo?

The main motive of a logo is to identify.

To begin with new company logo there must be clear understanding what makes a logo successful. In order for a logo to be a good brand ambassador, it must followa few trusted principles.

Following are the five salient features of good logo that provide companies and products a unique identity and form long lasting audience connections.

Simple:

If you was to look at the logos of the top 100 most successful firms in the world, you will see that they all have logos that are simple. There’s a few exceptions, but most use just one or two colors, as well as simple shapes and forms.Also, if you look at the before and after comparison of companies that have redesigned their brand logos over the years, you’ll see that in every single scenario, the logos have become more simplified and refined over time.

Memorable:

There are millions of brands in the world that have been fighting for your attention. Branding is the only thing that helps us separate one from the other. Branding helps you to know which to trust. And it’s the identity that’s designed for those brands that allows us to identify the one we want to buy, and the logo is a key part of that. In order to separate and identify one company from another, the design needs to be distinct. It needs to be immediately recognizable, and not look like anything else in the landscape it’s seen in. A good logo should be distinctive enough to be memorable.

Relevant:

We’ve just discussed differentiation, and whilst it’s important to be different, you don’t want to take things too far to the point that you’re too different. You need to make sure the logo you create sits comfortably in the field or niche it operates in.

There must be an expected aesthetic that we all expect to see in each industry… designing something too different from that would be confusing. So, whilst you want the logo to look different. You don’t want it to look too different.

Adjustable:

Another important characteristic of a successful logo is scalability, and I feel this is one of the most important on the list.

We live in a world where the logo you create will be seen in places such as social media and favicons where the logo will be very small.

That same logo will also be seen on the side of a vehicle, storefronts or buildings. So the logo design that you create will need to work just as effectively at 8 millimeters, as it does at 8 meters.

Logos that scale well are those that are simple, which is a characteristic that we’ve already discussed.

So when you’re designing your logo, make sure to zoom in and out, to ensure your logo is legible at smaller sizes. It’s also good practice to test your logo on mockups, to ensure it works effectively in real life small applications too, and is still legible and recognizable from a distance.

Ageless:

The best logos are timeless and survive changing trends.Following trends may work for a year or two, but soon enough the glossy web 2.0 and generic swoosh characters will look old-fashioned and be a sign of their time. A good logo, on the other hand, will pass the test of time, looking as good and being as effective as the day it was designed.